The past few months at OWNZONES have been busier than ever. This has been directly due to impact from the Covid-19 crisis. Nearly overnight, the entire media and technology industry was required to suspend production, and work from home which came with a huge set of challenges for those not working with cloud based workflows, and who were only set up for on premises content management and distribution. As a leading cloud based video supply chain company, we saw a huge influx in content creators needing to move their supply chain efforts to the cloud, and fast. This rapid onset of demand for cloud services, and the questions surrounding benefits that followed, led us to pull together a short article to help outline five reasons to consider moving your supply chain to the cloud.

  1. Agility – Not having control of the content when needed is a real pain point for many companies. With the proliferation of platforms and delivery formats in recent years, the need to access media libraries quickly and efficiently, as well as distribute that content quickly and efficiently, has increased significantly; add the constraints lockdown left on the industry and that pain point increases tenfold! Our clients who were already utilising our cloud based workflows prior to lockdown saw no disruption to their efforts. By moving their operations to the cloud, they were still able to have access, and full control over their content irregardless of their physical location, all they needed was access to the internet.
  2. Optimisation – Once a content owner has their content in the cloud in the format that they want it in, they can start to build cloud-based workflows as opposed to on-prem workflows. Content owners don’t have to pull down content onto an on-prem system to transcode it to deliver it to an OTT platform, nor do they have to pull down full, large, native frame-rate assets to do a compliance edit or a color correction or any similar post production process. More and more of these workflows are starting to happen natively in the cloud optimising the entire media supply chain. Furthermore, an issue that is all too common, and often missed is, repeated, multiple versions of the same piece of content within storage archives. This can cause significant cost and inefficiency in the longer term. With the ability to utilise AI tools in the cloud that can filter and de-duplicate that content enables people to use their content libraries in the most optimal way. Companies can save well over 50% of their ongoing storage costs just by deduping alone.
  3. Cost effectiveness – One of the most apparent advantages is the reduction of capital expenditure (CapEx) necessary for having and maintaining an on-premises infrastructure for managing data. Other expenses that spring from on-prem servers are costs of regular maintenance, upgrades, IT support, server rooms, staff and training, and extra costs in case of system failure. All of these represent upfront expenses a company needs to pay for regardless of whether the servers are used or not. On the other hand, with the entire infrastructure and software run in the cloud like in the case with our technology, the CapEx are practically transformed into operational expenses (OpEx) leading to a drastic reduction in expenses overall.
  4. Scalability – While operating via a shared cloud, the access to the data sets for anyone in the team is infinitely more scalable, now that businesses are operating on such a global level, especially with content, that collaboration and the lines of communication are crucial to continuing projects. The cloud’s ability to scale processing also means that certain tasks such as Interoperable Master Format asset transcoding (To learn more about IMF visit here) can be performed 10 to 20 times faster than conventional on-prem methods. That means all the work, such as versioning and localization, is done on the native frame rate file, and that builds more efficiency and consistency downstream.
  5. Security – One of the biggest reasons we’ve noticed companies can be reluctant to move their data over to the Cloud is due to security concerns over data breaches which can either leak content before its intended release, or cause loss of irreplaceable data. This is why the Trusted Partner Network (TPN) exists. The TPN is a joint venture between two major entertainment industry associations, the Motion Picture Association and the Content Delivery and Security Association. The TPN establishes a benchmark for security preparedness for all vendors, including cloud vendors. We are proud to be one of the newest members of the TPN further proving our commitment to secure cloud based workflows.

The reality is, nearly the entire M&E industry is now using the Cloud in some form to collaborate, be productive, and work efficiently. Almost all of our customers are now looking for Cloud-based content servicing and supply chain platforms that offer a flexible implementation model as either a wholesale replacement or the augmentation of existing infrastructure and workflows. When the Covid-19 dust settles and we all get back to work in the ‘new normal’, there will be an industry-wide shift away from on-premise infrastructure to the Cloud.
If you are interested in learning more about utilising the cloud for your digital supply chain needs and how we can help, please get in touch and send us an email at