Technology collaboration combines cloud-native supply chain orchestration with artificial intelligence for previews streamlined workflow

(Beverly Hills, CA) – November 1, 2021 – Ateliere™ Creative Technologies and Synchronized are partnering to deliver Synchronized’s fully automated workflow for adding previews, thumbnail views, and ad-markers to linear TV and online content. The newly integrated solution, Smart In-Video insights, combines Ateliere’s Connect™ cloud-based content supply chain platform with the Synchronized In-Video Intelligence™ Solution, creating an open, modular and configurable solution that easily fits into any customer ecosystem.

With more content, and more viewing options available than ever before, audiences are looking for new ways to help them easily and quickly search for and locate their desired content. The joint Ateliere-Synchronized solution provides a shortcut to fully automate the creation of previews, thumbnails, and ad-markers with full editorial control of the output and the ability to swiftly package and deliver to customers.

“Previews, thumbnails, and ad-markers are critical to content discoverability,” said Robert Cloudt, SVP Business Development, Ateliere Creative Technologies. “But they are also labor-intensive and time-consuming to produce. Connect’s workflow automation combined with Synchronized’s AI capabilities will accelerate throughput and reduce the amount of manual effort for our joint end customers through the highest levels of automation.”

The Synchronized platform is the central hub for all in-video, auto-generated, time-coded metadata, objects, and assets. It seamlessly integrates with Ateliere’s supply chain orchestration platform, giving content owners and distributors new options for using the Ateliere Connect platform as a PaaS, SaaS, managed service, or hybrid service.

“Adding capabilities for thumbnails, previews or ad-markers is a natural extension of the work that many customers are already doing with Ateliere Connect,” said Guillaume Doret, Founder and CEO of Synchronized. “Seamlessly integrating our capabilities with the platform to create these highly requested additional in-video elements adds value for everyone in the content supply chain.”

About Ateliere Creative Technologies

Ateliere™ Creative Technologies is a leading cloud-native media supply chain company that empowers media companies and content creators to reach consumers globally. The Ateliere suite of SaaS solutions incorporates cutting-edge workflows and formats to make the vision for a studio in the cloud a reality. The nucleus of the Ateliere platform, Ateliere Connect™, delivers core competencies in IMF, parallel scaling, and geographically distributed workflows. Ateliere is built by a team of experts with decades of combined experience at leading tech companies, including Amazon, HBO, Netflix, and Microsoft. Find out more at

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