How Ateliere Tamed Lionsgate’s Library So That It Really Roars
How Ateliere Tamed Lionsgate’s Library So That it Really Roars
In Moving its Library to Ateliere’s Connect Cloud Platform, Lionsgate has Transformed its Media Supply Chain
Summary
Lionsgate’s film, television, subscription, location-based entertainment, and interactive games business is backed by an 18,000-title library. With such an extensive library, title visibility and efficient distribution workflows are critical for content monetization and sales enablement. To achieve this, Lionsgate turned to Ateliere and its cloud-based Connect media platform to help it transform its digital media supply chain by deduplicating redundant assets, ingesting distribution assets into the cloud, and normalizing the extensive metadata catalog. When integrated with their own sales and title systems, the combination provides a powerful way for Lionsgate to both identify sales opportunities and better service global distribution customers.