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November 19, 2024
Johan Bolin

On Track - with Ateliere Episode 4: Guillaume Polaillon

What does the future of broadcast production look like? In a world of evolving technology, two industry-leading engineers sat down to chart the course ahead. Johan Bolin, Chief Research & Innovation Officer at Ateliere Creative Technologies, and Guillaume Polaillon, Senior Solutions Architect at NVIDIA, take us on a deep dive into the possibilities and challenges of moving broadcast production to the cloud.

At the heart of their conversation are two bold statements from Johan:

  1. In 5 years, all broadcast production will be done in the cloud.
  2. We have all the technology we need to move broadcast to the cloud.

Do these statements hold up? Guillaume offers his perspective, shedding light on the technical hurdles and the exciting advancements shaping this transition. Their discussion covers everything from the role of GPU-powered workflows to sustainability and the critical need for flexible, software-defined systems.

A key highlight of their conversation is an intriguing analogy: how broadcast production parallels the automotive industry’s shift from multiple processors to centralized systems. Just as Tesla reimagined the car with a central computer, broadcast is on the brink of its own transformation to centralized, cloud-based workflows.

But what will it take to get there? Topics discussed include:
🌐 The importance of bridging gaps in standards for efficient data transfer and AI-driven workflows.
🚗 How lessons from the automotive industry inform broadcast’s evolution.
🌱 The role of cloud adoption in creating sustainable and scalable solutions.

This fascinating exchange culminates with a lighthearted game-show-inspired moment, but the insights shared are anything but trivial. If you’re passionate about the future of media and entertainment technology, this conversation is a must-watch.

🎥 Watch the full video to hear their expert perspectives!

About Ateliere

Ateliere Creative Technologies is a leading cloud-native media supply chain company that empowers media companies and content creators to reach consumers on a global scale. The Ateliere suite of SaaS solutions incorporates cutting-edge workflows and formats to make the vision for a studio in the cloud a reality. The nucleus of the Ateliere platform, Ateliere Connect™, delivers core competencies in IMF, parallel scaling, and geographically distributed workflows. Ateliere is built by a team of experts with decades of combined experience at companies such as Amazon, HBO, Netflix, and Microsoft.

Find out more at www.ateliere.com, and follow us on Twitter, Instagram, LinkedIn, and Facebook.

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