Ateliere’s COO, Bill Admans, was recently asked by FEED Magazine to contribute his thoughts on media technology and where the industry is headed in 2022.

What are the main challenges facing the media industry right now?

“As the world emerges from the pandemic, we are seeing a renewed focus on customers and collaboration. After two years of isolation and working from home, people are eager to come together again. But it’s not going to be business as usual. The pandemic changed how we work and how audiences consume.”

“The demand for streaming content continues to grow at a rapid pace. New productions are also exploding, complicated by the trend for creatives to collaborate globally. Renewed interest in existing content means owners are making their vast libraries available in streaming-friendly formats and new languages.”

“All this demand has effectively broken the existing content supply chain. Time to market is critical, and the media and entertainment industry struggles to pivot and rapidly fulfill demand. The only way of satisfying the audience’s expanding appetite is to adopt cloud-based workflow solutions.”

Tell us your hopes for 2022.

“A safer, healthier world, with the threat of the pandemic behind us. There is no better way of solving problems and developing solutions than to sit down and work it out with both customers and colleagues.”

“I am amazed at the world’s resilience, and how we all adapted to socially distanced work. But I also worry about missed opportunities because of the barriers that remote working and conferencing technologies create. I look forward to traveling and meeting clients to help solve their challenges.”

What are the three most useful pieces of technology for your business?

‘Ateliere’s cloud-based media supply chain platform relies on Amazon Web Services’ scalable compute and storage, to enable our core technologies for orchestrating customer workflows. When using Ateliere Connect for IMF creation, transcoding time is shortened by as much as 35x due to our proprietary encoder utilizing AWS EC2 cloud-based parallel processing, decreasing response times and allowing greater throughput.”

“Ateliere’s innovative, AI-driven FrameDNA technology intelligently scans vast media libraries to identify duplicates and redundancies. Our componentized workflow orchestration modules use the Interoperable Master Format (IMF) to consolidate many versions of content into single packages, reducing the storage footprint more than 75% by only saving the differences. Ateliere’s media asset management and workflow orchestration modules use the Amazon Simple Storage Service (S3) and low-cost Glacier archive to automate the media life cycle securely and save money. Customers realize millions of dollars in savings, due to the efficiencies of working with us in the cloud.”

If you could invent any technology, what would it be?

“The one thing I will miss from remote working is the time saved, and added productivity, from not spending up to t three hours commuting every day. Imagine the things we’ve been able to achieve with that time.”

“In reality, we can attain much more when we collaborate in the office – but it comes at a cost. If I could invent any technology, it would be a form of rapid transport that gets me to where I need to be in a fraction of the time. Where is Doctor Who and the TARDIS?”

What is the piece of analogue technology your business has got the most use out of?

“There’s nothing like the power of people coming together to innovate – and in the middle of all this is the whiteboard.”

“Amazing communication tools are not the same as the magic of gathering around to brainstorm. You can put anything on a whiteboard, in any position, size, and shape – or rub it out and start again. It’s a tactile experience going back through the history of humanity. I wonder what brilliant innovations will emerge from whiteboard sessions as we return to in-person collaboration.”

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