NAB 2025: Ateliere Maximizes the Value of Creativity from the Toughest Productions to Global Reach, Made Easy
Century City, CA – March 31, 2025 – Ateliere Creative Technologies will unveil its vision for the future of live production and intelligent media supply chains at the 2025 NAB Show 2025 (booth W1267). Headlining the showcase is the next-generation Ateliere Connect™, the industry’s leading AI-driven media management platform that enables content owners to optimize intelligently and monetize effectively, turning media supply chains into profit centers, as well as Ateliere Live, an all-GPU, software-defined live production solution that facilitates live and near-live productions with unprecedented scalability, flexibility, and efficiency.
Meet the Industry’s First Value Supply Chain
Ateliere is boldly leaping beyond conventional media supply chains, empowering content creators to unlock new revenue streams and better monetize their libraries. With advanced video intelligence, accelerated orchestration, and actionable insights, Ateliere Connect leverages AI-powered video analysis, smart metadata tagging, and automation to scale with ease, optimize strategically, and capitalize on opportunities in today’s rapidly evolving media landscape.
“At Ateliere we recognize that the content supply chain is undergoing a radical transformation,” said Dan Goman, CEO of Ateliere. “Optimization and cost savings alone are no longer enough—profitability is imperative. In a world where AI is reshaping media operations, the next frontier isn’t just efficiency—it’s intelligent monetization. That’s exactly what Ateliere is delivering, and what we’re excited to showcase at the 2025 NAB Show.”
- Enhanced Workflow Orchestration: AI-powered task management predicts workflow needs, automates planning, and ensures efficient content delivery.
- Connect Insights: A data-driven analytics layer offering prescriptive solutions to workflow bottlenecks, enabling better ROI and operational improvements.
- MediaFind: Utilizing generative AI, this service dives deep into content libraries to enrich metadata, recognize emotional tones, and generate short-form content optimized for social sharing.
Smart, Sustainable, and Scalable: A New Playbook for Live Production
Ateliere Live offers a proven live workflow that reduces production costs by at least 50% and lowers environmental impact by up to 70%. This all-GPU software-defined live production system represents the future of broadcast infrastructure. Replacing traditional broadcast hardware with an agile system of software and commercial off-the-shelf (COTS) hardware, Ateliere Live provides flexibility, efficiency, and unparalleled cost savings while delivering premium live coverage.
- The Ateliere Live demos offer attendees the chance to participate in real-world production scenarios, with programs aired on “Ateliere TV,” a live 24x7 TV channel. Demos will showcase Ateliere Live's capabilities in sports and news production, featuring real-time multi-camera sports capture, seamless news rundown integration with Cuez, precise scheduling via Squared Paper’s Busby, dynamic graphics from Singular.Live Studio, and compact live mixing solutions with MakePro X Live Frame.
Special TAMS Demonstration
Ateliere will also debut a special TAMS demonstration, based on a BBC R&D initiative promoting time-addressable media storage for next-generation media applications. This integration empowers producers to swiftly access and replay timestamped live footage, enabling rapid editing, seamless social media sharing, and live broadcast insertion—redefining speed and efficiency in remote sports and live event production.
“A key driver of next-generation content production is the ability to move content seamlessly—enriched with contextual metadata—across the entire media lifecycle, from production through post and into distribution. That’s how we unlock greater efficiency, visibility, and ultimately, monetization,” commented Goman. “Ateliere Live is uniquely positioned to enable this TAMS use case, thanks to the time-stamping of all ingested production media - a core capability of the system.”
Book a Meeting to Experience the Future of Media Workflows at the 2025 NAB Show
Attendees can see Ateliere in action at booth W1267 in Las Vegas from April 6-9, 2025 or book a private meeting to discuss your workflow needs and how Ateliere solutions can help.
You can also join Ateliere for a series of keynotes and interviews, including the AWS Innovation Stage, during this year’s NAB Show. For more information, visit www.ateliere.com.
About Ateliere
Ateliere Creative Technologies is a leading cloud-native media technology company that empowers media companies and content creators to reach consumers on a global scale. Ateliere is part of the AWS Partner Network and AWS Independent Software Vendor (ISV) Accelerate program. The Ateliere suite of SaaS solutions leverages GenAI and incorporates cutting-edge workflows and formats to make the vision for a studio in the cloud a reality. Ateliere Connect™ delivers core competencies in IMF, parallel scaling, and geographically distributed workflows. Ateliere Live is a cloud-native live production and editing software platform that enables remote live production without the need for proprietary hardware. Ateliere is built by a team of experts with decades of combined experience at companies such as Amazon, Netflix, and Microsoft.
Find out more at www.ateliere.com, and follow us on X, Instagram, LinkedIn, and Facebook.
