Industry Insights: AI’s impact on personalization, monetization and advertising
In this second installment of the Industry Insights roundtable on AI and emerging tech, individuals examine how artificial intelligence changes content personalization and monetization in broadcasting. Ateliere's Zeenal Thakare, SVP of Enterprise Solutions Architecture, comments "Monetization strategies that will take front row seats with AI include content licensing and distribution optimization, sponsorship and brand integrations, targeted subscription and pay per view and bundle models, all driven by audience analytics, behavioral targeting and predictive analytics. By leveraging AI for deeper insights into audience behavior, automating processes and enhancing engagement, broadcasters can create more lucrative and efficient monetization strategies — whether through ads, subscriptions, sponsorships or new innovative formats."
View the full article for more insight from Zeenal and other tech vendors.
