Industry Insights: Exploring the changing dynamics impacting 2025
Newscast Studio discusses the changing dynamics in the media industry, including the race to innovate, the impact of new regulations and how collaboration can spark the next wave of growth in 2025.
How do you see M&A in the vendor community in the coming year?
Dan Goman, CEO, Ateliere Creative Technologies: The media and entertainment (M&E) industry is poised for a significant surge in mergers and acquisitions (M&A) as companies seek to enhance competitiveness and adapt to technological advancements. Notable transactions, such as Omnicom’s $13.25 billion acquisition of Interpublic Group, underscore this trend, aiming to create the world’s largest advertising conglomerate to better compete against tech giants and leverage AI capabilities. Smaller vendors may find it increasingly challenging to survive unless they adapt through strategic partnerships or by offering unique, indispensable services.
How are partnerships and collaborations reshaping the competitive dynamics in media production?
Dan Goman: Collaborations are transforming competitive dynamics by emphasizing shared expertise and infrastructure. These alliances enable vendors to introduce innovative, cost-effective solutions. Such partnerships often allow smaller players to punch above their weight, bringing advanced capabilities like AI and cloud-native workflows into wider use.
What is the impact of social media platforms and short form content on how broadcasters distribute content? How is it impacting production tools?
Dan Goman: Content now needs to be quickly adaptable to formats optimized for platforms like TikTok, Instagram, and YouTube. This shift demands tools that enable rapid localization, compliance, and distribution. AI-driven solutions, like Ateliere’s FrameDNA for deduplication, allow broadcasters to quickly tailor content to varying platform specifications while keeping storage costs low.
Read the full article to see what other experts in the broadcast industry are saying about the potential opportunities and challenges that may arise in the new year.
