Ateliere Connect Gen AI Media Supply Chain Takes Home Best Of Show At NAB 2024
Ateliere Connect Gen AI Media Supply Chain Takes Home Best Of Show At Nab 2024
Ateliere Creative Technologies has won the coveted Best of Show Award at NAB 2024 for its groundbreaking Ateliere Connect Gen AI media supply chain in the TVBE category.
The awards recognize the best products and solutions on display at NAB 2024, out of hundreds that are considered. All entries were reviewed by a panel of industry experts and editors of each publication. Winning products were judged on factors that include diversity and comprehensiveness of product features, ease of use and integration with other products, and how innovative and unique it is within the market.
The Industry’s First Gen AI Media Supply Chain
Ateliere is addressing longstanding media supply chain challenges through a holistic AI approach, where the entire Ateliere Connect platform is driven by sophisticated, continuously learning engines. The company’s agile, cloud-native foundation already incorporates AI with its proprietary FrameDNA™ technology, used by customers such as Lionsgate, MGM, and the World Poker Tour®. Ateliere Connect has expanded the application of AI to more advanced use cases and integrated best-of-breed solutions into media supply chain workflows. This creates an integrated cognitive ecosystem that enables customers to leverage AI services in their operational workflows.
As a first iteration of these capabilities, Ateliere is addressing the challenges of managing massive libraries of content. Previously, dozens of operators had to spend countless hours to review incoming files to identify their titles, organize them and annotate with metadata or alternatively, adapt thousands of CSV and XML files to organize incoming content aggregated from multiple partners and providers multiplying the risks of mistakes from both sides, resulting in many more hours to manage those exceptions. Often these all came from different post-production and translation/sub/dub houses, all using different naming conventions and metadata standards.
One Day is Today | Ateliere Connect AI
At NAB 2024, the Ateliere team presented how customers can leverage Multimodal AI and Gen AI to build a robot assistant that analyzes and associates any incoming file (video, audio, image, captions, etc.) with the right titles and descriptions. This automated “chaos-to-order” vision reduces the onus on operators and minimizes the risks of lengthy and error-prone manual workflows. Additionally, Ateliere showcased how customers can utilize natural language to plan the processing, packaging, and delivery of content to OTT platforms through the Gen AI assistant, which is aware of both the library and OTT platform requirements. The Gen AI functionality will also leverage the latest advancements to generate missing media files and reduce the friction companies face when dealing with global distribution that requires proper localization.With the aid of these Gen AI capabilities, Ateliere customers will no longer have to manually manage numerous incoming media files and their accompanying metadata manifest to organize their library. They won't need to sift through it to comprehend and augment their content offerings for their customers and global audiences. This will accelerate and broaden the monetization of their content library. The Ateliere Connect Gen AI-powered companion will help customers understand their content inventory, identify the requirements of various VOD/FAST platforms, and bridge any gaps. This will be achieved through natural language interaction, guided assistance, and automated processing.To learn more about Ateliere’s bold move forward with Gen AI, read the vision statement from CEO Dan Goman, From Chaos to Order: Ateliere’s Vision to Redefine the Media Supply Chains with GenAI.
About Ateliere
Ateliere Creative Technologies is a leading cloud-native media supply chain company that empowers media companies and content creators to reach consumers on a global scale. The Ateliere suite of SaaS solutions incorporates cutting-edge workflows and formats to make the vision for a studio in the cloud a reality. The nucleus of the Ateliere platform, Ateliere Connect™, delivers core competencies in IMF, parallel scaling, and geographically distributed workflows. Ateliere is built by a team of experts with decades of combined experience at companies such as Amazon, Netflix, and Microsoft.
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